U.S. Soccer used a social media campaign on Monday to reveal its revamped crest, which was designed in conjunction with chief sponsor Nike.
The new badge replaces the dated and oft-maligned shield that had adorned national team kits since 1995. That emblem, which bizarrely featured blue stripes and white stars on a red background -- the opposite of the American flag -- had adorned players' jerseys since Nike replaced Adidas as the federation's uniform supplier in 1995.
The revamped insignia, with red vertical stripes and a blue "USA" word mark at the top, looks more like Old Glory.
"This design embodies the spirit of U.S. Soccer, but it also transcends our teams and the game. It's uniquely and unmistakably American," U.S. Soccer said in a press release, which also said the badge does not contain anything signifying its sport because "the federation represents the sport and our country both on and off of the field."
Jurgen Klinsmann's national team will first wear the new crest on redesigned uniforms for the World Cup qualifier against Guatemala on March 25.
On the U.S. women's uniforms, the logo will be topped by three stars to signify the team's three World Cup titles.